Weekly insights for conversion optimization

Same traffic.
More profit.

Join 100+ business owners getting higher conversions and more profit from the same amount of traffic they've always had. Plus weekly split test breakdowns, conversion insights, and data-driven strategies to multiply revenue.

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Tests Analyzed
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Revenue Tracked
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Avg. Lift Found

Recent test insights

Every week, I break down real split tests with actual data. Here's what's been working.

WINNER +23% conversion

Headline Test: Pain vs. Gain

Tested negative framing against positive outcomes on a SaaS landing page...

12,847 visitors Read more →
LOSER -8% conversion

CTA Button: Above vs. Below Fold

Moving the primary CTA above the fold actually hurt conversions...

8,234 visitors Read more →
WINNER +67% opt-in rate

Lead Magnet: PDF vs. Video

Surprising results when testing a video course against a PDF guide...

5,129 visitors Read more →