Most business owners think their funnel is broken because people don't want their offer.

But many times, the offer is great. The problem is that users don't even see the part of the page where they can buy.

This happened inside my business, Nutritional Coaching Institute.

We were selling a $1 low-ticket product that leads people deeper into our funnel. We looked at the heat maps and scroll maps to see what was happening on the page.

🔥
Heat Maps

Show where people click the most.

📜
Scroll Maps

Show how far people scroll down the page.

Both of these tools told us the same story:

The Problem: People Weren't Reaching the Form

When people made it to the order form, a good amount of them completed it. That part was fine.

The problem was that not enough people were getting down to the order form at all.

We had buttons all over the page. We had buttons that scrolled the user straight to the form. But even with all that, most people never reached it.

The issues:

  • ❌ Too much scrolling
  • ❌ Too many steps
  • ❌ Too much time

In today's world, people don't wait. If you make them work, they leave.

The Fix: Move the Form to the Hero

ProphetAI spotted the problem and recommended a simple change:

Move the order form from the bottom of the page into the hero section at the top.

No waiting. No hunting. No scrolling.

The second someone lands on the page, they can take action.

The Results

After we moved the form to the hero, everything changed fast.

Our conversion rate jumped from 20% to 25.6%.

That might look like a small number, but it's not. Here is what it really means:

Going from 20% → 25.6% is a 28% increase in conversions.

That means:

For every 100 people who visit the page, we get 28 more buyers than before.

Same traffic. Same offer. Same ad spend. Just more money.

And It Gets Even Better

The order bump — the $29 add-on — also increased. It went up by 10% after the change.

Conversion Lift +28% 20% → 25.6%
Bump Take Rate +10%
Traffic Change None

So now we were getting:

  • ✅ More $1 buyers
  • ✅ More $29 bumps
  • ✅ More people moving into the rest of the funnel

All from one simple change.

The Lesson: Make It Easy to Take the First Step

This is why CRO matters. This is why clarity matters. This is why you never assume "people just don't want it."

Most of the time, they do want it. You just have to make it easy for them to take the first step.

ProphetAI found the friction. The team made the change. The sales went up immediately.

Bigger conversions. More customers. More money.

Same traffic. That's what ProphetAI does.